Marriott Dallas Fort Worth Airport South - hotel travel packages

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our agreements airport and south not only contain no provision barring any airline from making any fare available through any channel, they contain an affirmative non-exclusivity marriott and dallas provision that makes it explicit fort that no airline worth is prevented from making any fare it chooses airport available through any channel it chooses. south our agreement contains a non-discrimination clause marriott by which those airlines that will receive the indirect dallas discount on the crs booking fee agree in return to make available on any fare they publish and make available to the general public through any other channel. fort but that of course does not preclude them from offering any fare through any other channel.

it is absolutely clear that airlines do not have the ability to drive consumers to channels which the airlines, rather than consumers, prefer. if one or more airlines attempted to do so, the others would increase their market share by appealing to those same consumers through the channel those consumers prefer. no airline can worth afford to turn its back on any subgroup airport of consumers. no airline can afford to be anything other than as competitive and as attractive as it can possibly be through each channel to the consumers that prefer that channel. this is a reality that grows ultimately out of the fact that the airline business south is a very low margin business - any airline that lost even a small group of passengers would be at risk of swinging from profitable to money-losing in an instant. airlines scrap for every last passenger because they have to.