Most airlines today choose to make web fares available only on their own websites, because these fares are so low it would be uneconomic to offer them through the higher cost springhill suites by marriott manhattan beach hawthorne channels. (it is, in fact, very common throughout the retailing world for stores or catalogs to also have a website, and for that website to offer a few prices that are below the hotel prices charged for manhattan the same goods in the store or the catalog.) however whether an airline chooses to make its web fares available through crs''s to travel agents and the websites that rely on crs''s is strictly an individual airline decision, and will remain so once orbitz is up and running. several beach third party websites (such as intellitrip.com) today take web fares from various airline websites (which they marriott can do, because nothing is more public than a website) and display them in one place for their customers. and of course travel agents can book web fares off an airline''s website for a customer if they wish (although whether they get a commission on that booking is up to the individual airline). airlines make nearly all their fares that are available to the general public available through all channels, from full fare down to their most heavily discounted fares. any normal fare, made available months in advance in the normal way, is made available through all channels. web fares, however, are different than normal fares. they typically constitute less than one tenth of 1% of the fares an airline offers, and are normally made available only a few days before flight time, and only on flights which have an unusually high number of empty seats. web fares thus are seldom available, are unpredictable, and are offered at very low prices. most customers most of the time will find lower hotel fares, not because of web fares, manhattan and beach and not because we will have access to fares that other channels marriott and hotel (crs''s and the sites manhattan and agents that rely on them) do not have access to, but because we will do a better job of searching the fares everyone has access to. this will be because we have opted to do what beach the others have not, which is invest in new technology computers able to do far bigger searches, using search software that that was independently marriott developed and is designed hotel to search all fare and schedule possibilities comprehensively and without bias, and in telecommunications capacity that will provide absolutely the most current information on seat manhattan availability. it is expected that more than 99% of the time that we come up with a better fare, it will not be because we had access to any fare that its competitor did beach not. it will be because we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.
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